Marquee TV
Unified Cross-platfrom Immersive Streaming Experience for the Arts

Full redesign and replatform across Web, TV, Mobile and Tablet Streaming apps. IOS, Android, Samsung, Fire TV, Apple TV, WCAG Compliant.

Marquee TV found themselves locked into multiple outdated, expensive and restrictive paralell and siloed systems - which were not fit for purpose and virtually impossible to update. This was affecting user experience and problematic across Web, TV & App platforms as well as having a negative impact on user experience. Registrations and subscription was complex and confusing and balanced across 3 seperate website - and as a result holding back subscriptions.

Taking a User-centred design approach holistically across platforms, the solution was to combine all of these into an intuitive, easy to use and engaging system across all devices, encouraging exploration and exposure to the huge amount of amazing content Marquee TV has to offer.

Initiaiting with a full cross site(s) audit, breakdown of complex journeys crossing 3 platforms, refining these into simplifed, streamlined coherent user friendly journeys and flows onto a new bespoke CMS platform.

Redesigned from the ground up, across entire framework (Accessible responsive web, mobile and TV apps). From initial flows, journeys, wireframing, prototyping, improving UX, redefining the UI and interactions, creating a new style, to high fidelity designs. Finally overseeing prduction and rollout across multiple platforms. Further to this exploring future strategies to expand audience engagment.

Client: Marquee TV